Want an American-Made Car? Get a Toyota.

Toyota PriusWhen you think about American car brands, you probably think of Ford, Dodge, and Chevrolet. But, did you know that the most American-made car is actually a Toyota?

According to Cars.com’s American-Made Index, four of the top ten most American-made vehicles come from Toyota. The Toyota Camry comes in at number two, just behind the Ford F-150. Toyota also claims numbers four, five, and six, with the Sienna, Tundra, and Avalon, respectively.

To land a spot on this list, vehicles have to, of course, be assembled here in the U.S. They also have to have a domestic-parts content of at least 75 percent, not be scheduled for discontinuance, and have strong U.S. sales. Cars.com noted that for this year’s list, there were only ten models that made the cut. It said 13 cars met the parts content threshold, but three of those won’t be on the market next year. This was the lowest number of cars eligible for the list, “the fewest in the study’s nine-year history.”

If having an American-made car is important to you, consider checking out the all-American lineup available now at Empire Toyota.

2015 Toyota FCV Revealed in Japan

For nearly two decades, Toyota has been paving the way in the “green” car market with its lineup of Prius hybrids. Now, it is bringing another monumental vehicle to the market, the 2015 Toyota FCV, or fuel cell vehicle.

The FCV essentially runs on hydrogen. It uses an electric drivetrain, like an electric car, but gets its power from the reaction of hydrogen and oxygen instead of from a battery. And, the only byproduct it produces is water vapor, meaning it is still a zero-emissions vehicle.

This amazing car will go on sale in Japan very shortly and then it will arrive here in the U.S. next summer. Toyota has announced the starting price for the Japanese FCV at 7 million yen, which translates to $69,000. When it comes to our shores, it is expected to go on sale for less than that.

Toyota unveiled a production version of the FCV recently in Japan and it is nearly identical to the concept version it showed at the 2013 Tokyo Motor Show, meaning the FCV keeps its stellar, futuristic design.

While here in the U.S., the first production versions will be headed to California, we hope it makes its ways across the country as the hydrogen infrastructure expands. We hope to see the Toyota FCV on our showroom floor one day.

Safety First for Fourth of July Weekend

Remember Safety First this WeekendIt’s not every year that we’re fortunate enough to have Fourth of July land on a Friday, meaning a nice long weekend for many people. The most important thing the Fourth signifies is our nation’s independence, but of course, it also means quality time spent with family and friends, cook-outs, festivals, fun in the sun, and fireworks. Unfortunately, all of the fun celebrations lead to Fourth of July being one of the deadliest holidays in terms of drunk-driving accidents, so remember safety first this weekend!

The National Highway Traffic Safety Administration reported that from 2008 to 2012, nearly 800 people were involved in fatal collisions involving drunk drivers during Independence Day. Deaths as the result of drunk driving crashes make up pretty near half of all motor vehicle deaths during that time frame recording for the Fourth of July holiday.

Explore: National Highway Traffic Safety Administration

From all of us here at Empire Toyota, we wish you a very safe and happy Fourth of July weekend, and we urge you to take any precaution necessary to not become a statistic. If you know you’ll be partaking in adult beverages throughout the day, makes sure you have a designated driver. And practice extra caution on the roads.

Toyota’s Hybrid Strategy Faces the Future

Toyota's Hybrid Strategy Continues to Focus on Solutions for Alternative Fuel and Increased EfficiencyToyota’s popular Prius hybrid changed the way we think about hybrid vehicles. The Prius made hybrids available and affordable to the general public, offering an alternative to cars entirely reliant on fuel. Toyota’s hybrid strategy only continues to be a major focus for the automaker as we look toward the future.

With hybrid technology at the forefront of Toyota’s lineup, the automaker has sold over 6 million hybrids worldwide since the first Prius hit the Japanese streets in 1997 according to greencarreports.com. Sales have increased exponentially in recent years, proving that buyers are looking for an alternative to fuel-guzzling cars. Toyota fully expects that trend will continue, as IHS Automotive predicts that by 2020, hybrids will make up six percent of global vehicle sales, doubling today’s three percent market share.

Electric vehicles and fuel-cell vehicles are also on Toyota’s radar, but there’s no doubt that in the short term, hybrids will generate the highest income. Electric vehicles are approaching only a one percent market share, and fuel-cells have a long way to go in research and development.

Toyota’s future looks bright, with growing opportunities in hybrid cars and a society getting on the bandwagon.

Stop by Empire Toyota today to learn more and test drive a Prius for yourself!

Camry May Sales Cement Its Place as America’s Favorite Car

Camry May Sales Prove America's FavoritismThe Toyota Camry currently holds the prestigious distinction of being America’s most popular passenger car, and after another amazing sales month in May, the Camry is well on its way to retaining that title in 2014. Camry May sales totaled 49,584,  which averages out to a Camry rolling off the lot every single minute of the month. May saw the Camry sell almost 10,000 more units than any other car in its segment; the Camry posted a 26% increase in sales over the month.

“There’s a reason Americans choose Camry, and it shows in sales month after month,” said Bob Carter, vice president of automotive operations for Toyota. “It’s America’s best-selling car, but more important is the one Camry in the customer’s driveway. The one Camry that gets you and your family to work, school, vacation, the Camry that works in a business enterprise, the one Camry you trust to be reliable and help keep your family safe.”

Shop: Toyota Camry in Oneonta, NY

With awards from such authoritative places as J.D Power and Associates, the NHTSA, U.S. News & World Report, and Edmunds.com, it’s easy to see why Americans continue to put their trust in the Camry in record numbers. America’s favorite car isn’t content with its success either; the redesigned 2015 Camry will hit dealerships like ours here at Empire Toyota later this year, and will doubtless lead the Camry to even more impressive sales heights.

Toyota Ranks Highly in Consumers’ Brand Quality Perceptions

Toyota Proves to Be a Winner in Terms of Consumers' Brand Quality PerceptionQuality over quantity – this statement may be cliché, but it still holds true. Think about it, would you like one-eighth of a pound of perfectly-cooked filet mignon for dinner, or would you prefer the McDonald’s Deluxe Quarter Pounder (we don’t need to tell you how that is cooked…)? When it comes to auto consumers’ brand quality perceptions, Toyota is right up there with the best-cooked filet mignons.

In a study by ALG – a marketing firm dedicated to providing “data-driven solutions” to the auto industry – 30,000 recent car buyers were asked to rank automakers based on their perceptions of the brand’s quality on a scale of 0 to 100.

When the results came in, Toyota took a close second just behind Honda with a score of 63.3. Consumers perceived Toyota’s value to be well above the industry average of 53.4 points.

That tells us at Empire Toyota that car buyers today are choosing Toyota because they understand the high quality and overall value our vehicles offer. Bundle that with customer service that is second-to-none, and you have yourself a real star.

When it comes down to it, choosing quality is a no brainer, isn’t it?

Toyota Sees Big Increases in May Thanks to Tundra Sales

May Tundra Sales Increased 14.5% Over AprilApril showers bring May… Tundra sales?

May was an outstanding month for our favorite carmaker. Toyota enjoyed a whopping 17 percent sales increase as compared to April, and the brand has Tundra sales to thank for that! The hard-working pickup put up impressive numbers for the month resulting in a nearly 15 percent increase over the previous month. The Tundra’s success doesn’t come as a surprise to us here at Empire Toyota because we know that customers want the best of style, function, and value – and the Tundra delivers.

Combined, the Tundra and its equally hard-working sibling, the Tacoma, contributed over 25,000 sales to Toyota’s numbers in May. Not too shabby.

Buy with Confidence: ToyotaCare with Roadside Assistance

The Tundra didn’t simply perform well last month; it’s been boosting Toyota’s sales numbers all year delivering a total of nearly 63,000 sales since the beginning of January.

That many Tundra sales can only mean one thing… Customers see something special, and they’re spreading the word. Find out why the Tundra is selling like hotcakes right here at Empire. We know it’ll be love at first drive!

Camry or Sienna: What Should Toyota Jan Name her Baby?

Should Toyota Jan Name her Baby Camry or Sienna?
Image and video courtesy of the Premium Adverts YouTube channel.

Toyota recently announced that Toyota Jan, (the carmaker’s version of Progressive’s popular Flo character) is expecting a child! Toyota Jan’s real name, of course, is (thankfully) not Toyota Jan; it’s Laurel Coppock, a longtime actress. And the pregnancy isn’t just a marketing gimmick; Coppock is truly pregnant, but that doesn’t mean that Toyota can’t go along for the ride. In fact, rumor has it that Coppock is actually considering naming her baby Camry or Sienna.

Cast Your Vote: What Should Toyota Jan Name Her Baby?

Instead of hiding Toyota Jan’s baby belly, the carmaker has made her pregnancy part of the ‘Jan’ campaign. You can see her embracing her new baby bump in the promo below as she refers to two very exciting events going on right now: Toyota Time and baby time.

We’re sure you’re excited for Toyota Jan, but what you might want to focus your energy on right now is taking advantage of Toyota Time offers. They expire June 2, so you’ll have to act fast to score big with reduced pricing, special lease offers, and crazy-low financing options for eligible buyers here at Empire Toyota!

Give into your cravings for a new Toyota because there’s no better time to buy! But… if you’re craving ice cream with peppers like Toyota Jan, we’re not sure we can help you out with that one because that’s just plain strange.

Shop: New Toyota vehicles at Empire Toyota in Oneonta, NY

Toyota Tire Savings Event: The Only Time a Tire Costs a Buck

Toyota Tire Savings Event Going on Now Through May 31The end of May is right around the corner, so we wanted to make sure to remind all of our readers about the Toyota Tire Savings Event going on now through the end of the month right here at Empire Toyota.

This is literally the only time of the year that you can buy a tire for just $1.00. We’re guessing you could probably find a buck’s worth of change simply by looking under the driver’s seat in your car. Now through May 31, if you purchase three tires through us, you’ll get the fourth (and you definitely need the fourth) for four quarters.

The timing for the Toyota Tire Savings Event could not be more perfect as this time of the year is ideal for making sure your tires are road-ready. Springtime brings with it rainy driving conditions which demand proper tires. Summer is also right around the corner, and before piling the whole family in the car for vacation, you’re going to want to be sure that your tires can get you to your destination safely and soundly.

Schedule a service appointment at Empire Toyota in Oneonta, NY

There are countless advantages to purchasing tires for your Toyota or Scion vehicle here at the dealership. We know your Toyota better than anyone else, and when it comes to parts, our highly-trained technicians will always steer you in the right direction. We know just what kind of tires your Toyota requires here at our Toyota Tire Center.

Click here for more information about the Toyota Tire Savings Event, and then call us or come in to get your Toyota or Scion outfitted with new tires (one of which will only cost you $1.00). There’s no better time to buy tires!


Toyota Plants Over 100,000 Trees in Indiana Afforestation Area

Over 100,000 Trees Have Been Planted in Toyota's Afforestation AreaToyota Indiana president Norm Bafunno gathered children from the Toyota Children’s Center last month to share a very exciting announcement that 100,000 trees had been planted in its Afforestation Area.

The Afforestation Area was implemented just over six years ago as part of Toyota’s initiative to plant native species of trees over the 1,160 acres of land that it calls home. Since that time, more than 20 trees for each of the company’s 4,700 team members have been planted. These efforts are just one of the many representations of Toyota’s dedication to positively impacting the environment.

Today, more than 130,000 trees have been planted in the Afforestation Area, which has become a thriving habitat for the area’s wildlife. This includes white-tailed deer, red-tailed hawks, and even bobcats who now use the area as a safe place to live and reproduce.

“I know that our plant will be around for many years to come,” said Bafunno.  “It is my wish that many of these young children will grow to be our future team members—and as they grow, these trees will be growing with them.”

Here at Empire Toyota we are forever inspired by Toyota’s environmental leadership. Keep on keeping on, Toyota!